Social Venture Capitalism - Measuring the Cost of Swag

Posted by The Happy Tutor

Community Wealth Ventures - Resources. Excellent links on social ventures; that is, organizations, whether forprofit or nonprofit, dedicated to both earned income and social purposes. See also, The Double Bottom Line: Lessons on Social Purpose Enterprise from the Venture Fund Initiative. (pdf.) I sometimes wonder skimming through such materials how, if we can measure the "social good" of social ventures, why business folks think we can measure "the social bad" of regular businesses. The real benefit of "social ventures" may come when the MBA-mind, flips from considering just profit to considering profit - social bad as the measure of total return on which corporations should be judged. As soon, however, as you introduce the concept of "social bad," the business mind rebels and says it is subjective, or unmeasurable. They can't, however, have it both ways. What we need are not just a few marginal businesses doing well by doing good, but for all firms, particularly the largest, to be socially responsible, for there to be not just corporate social responsibility but corporate social accountability. That is to say, when corporate profit minus corporate social bad is a large negative number, why would the execs draw large salaries and bonuses, why should the stock price increase, and why should the firm be allowed to suck good from the world and return a net bad? These considerations would infuriate the entrepreneurs who promote "Social Venture Philanthropy," but how can they avoid the logic?

I guess you could say Social Ventures measure Social Return on Investment (SROI) on the "swag method." (Subjective wild ass guess) and that the real swag accrues to anti-social capital predators, who refuse to talk about social cost at all, except to ridicule the whole idea.

Comments

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